Expertises

Works

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Onepark

Design : UI & UX design

Context

Audit and recommendations to improve the conversion rate of the response page.

Methodology

Workshops with business teams: Reflections and research on usage, users, and business/marketing needs
Benchmarking and competitor analysis
Audit and analysis of the existing page
Synergy with data teams (analysis)
2 graphic proposals (1 iteration)

Objectives

Improving the conversion rate
Prioritizing information and proposing features tailored to needs
Simplifying the UI and standardizing page elements

Onepark use case 1

Home page mobile

Onepark use case 2

New search mobile

Onepark use case 3

Map mobile

Onepark use case 4

Home page desktop

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